Call Now - 204.946.5333

Tag List

Tenants (4)
New Homes (2)
Power of Attorney (1)
Reserve Fund Study (1)
Recovery (2)
winnipeg real estate agent (44)
Estate planning (4)
Homestead (1)
Animal care (6)
Choosing a home inspector (1)
Buyers (4)
Encroachments (1)
Buying a Condo (1)
Smart Home (2)
Life Lease (6)
Retirement (6)
Customer Care (1)
Ad Writing (2)
Rehab (2)
Mental Health (1)
Buy (4)
Appraisal (2)
Vegan (2)
Pet adoption (4)
Offer to Purchase (2)
Volunteering (2)
Bequests (4)
Legal Pitfalls (4)
Environmentally responsible (2)
Blended families (2)
Listing Photos (2)
Patience (1)
co-signer (2)
Bank approval (2)
Real Estate Help (1)
Homelessness (2)
Consumer Advocacy (2)
Manitoba Condos (4)
Agents (4)
Markets (6)
Pre-approved Mortgage (4)
mortgage pre-approval (4)
Lawsuit (2)
Hoarding (2)
Gen-x (1)
executor (2)
Addictions (4)
Real Estate Photography (1)
Integrity (2)
Prices (3)
Vegetarian Lifestyle (2)
Impaired Drivers (2)
Relocation (2)
Real Estate Appraisal (2)
condominiums (9)
Value for your money (2)
Customer care (11)
Home Buyer Representation (2)
shelter (2)
Public Shaming (2)
Property Value (2)
Land Survey (1)
mentorship (2)
Animal Rescue (6)
Mental Illness (2)
Disclosure (2)
A day in the life of a realtor (2)
Relationships (2)
Market Forecast (4)
Hybrid (2)
Real Estate (80)
Helping People (4)
Security (6)
christmas (2)
Alcohol Addiction (2)
Flipping (2)
Communication (1)
Market (4)
Home insurance (1)
Needs (2)
Fiduciary duty (2)
Internet Security (2)
Condominium (10)
Mortgage approval (4)
PR (2)
Hiring a Lawyer (1)
professionalism (8)
Customer Satisfaction (9)
personal (2)
Death (6)
Responsible Pet Care (2)
real estate agent winnipeg (5)
FAQ (4)
Excellent Service (2)
winnipeg real estat (2)
executrix (2)
Customer Reviews (2)
Tesla (2)
Funny experiences (2)
Personal Care Home (2)
agent resources (2)
Aging (2)
Mortgage (6)
Cat rescue (4)
Sellers (4)
Working for friends (2)
seniors (9)
Anti-Social (4)
Not so funny experiences (2)
Manitoba (2)
Advice (2)
Artificial Intelligence (1)
Health (2)
Landlord (4)
Homes Winnipeg (3)
Divorce (3)
Education (3)
Real Estate Advertising (2)
Real Estate FAQs (6)
Estate (2)
Maple Leaf Foods (2)
Friendships (2)
Real Estate Law (2)
Jeff Stern REALTOR (4)
Income Tax (2)
Real Estate Tips (16)
Fees (2)
Real Estate Business (12)
Impaired Driving (2)
Nervous (1)
winnipeg house for sale (2)
Home features (3)
Renting (4)
Customer Service (39)
Socializing (2)
Bereavement (2)
Manitoba Life Leases (2)
banks (2)
Property Maintenance (2)
Risk (2)
Residential Tenancies (4)
Will (4)
Property Pictures (2)
credit unions (2)
buy house winnipeg (2)
Real Estate Market (12)
Private sales (4)
New mortgage rules (2)
home inspection (9)
Due diligence (5)
Investor (2)
fraud (2)
For sale by owner (2)
Real Estate Photos (2)
Manitoba Securities Commission,Manitoba Real Estate Association, Real Estate Agent, Real Estate Licence (2)
News (3)
marketing (8)
Dementia (2)
Real estate advice (2)
Market Report (2)
Inheritance (4)
Selling (10)
Womens Shelter (2)
Selling A Home (30)
Closing costs (2)
Winnipeg (18)
client resources (2)
Customer expectation (6)
Jeff Stern (4)
Deposit (4)
Alzheimer's (2)
Representing Friends (2)
Re-marriage (2)
Experience (1)
Winnipeg properties (12)
United Airlines (2)
Mortgage Insurance (1)
Grow-op (2)
Winnipeg Realtors (34)
Helpful Service (4)
Mortgage Life Insurance (1)
Buying a home, Fear, Nervous, Patience, Real Estate Help (5)
Sell (6)
Responsible Pet Ownership (2)
Misrepresentation (2)
Renting a home (6)
Problem Solving (2)
real estate marketing (5)
Effective Copy (2)
Financial planning (2)
Zoning Issues (1)
winnipeg condo (2)
winnipeg realtor (5)
Pet Loss (2)
Being Helpful (2)
Ethics (2)
real estate ads (2)
Buying A Home (41)
CMA (2)
Comparative Market Analysis (2)
Condominium Act (3)
Choosing a Lawyer (1)
Insurance (2)
Real Estate Winnipeg (40)
Selling a Condo (1)
buyer representation (6)
Reviews (2)
Safety (2)
Real Estate Negotating (4)
Drunk Driving (2)
Private selling (6)
Listening (2)
Comparable Market Analysis (2)
Knowledge (1)
Stress test (2)
Social Media (4)
Cost of services (2)
Lawyer (4)
Pets (6)
Property Features (2)
Advertising (4)
Wills and Estates (4)
Public Relations (2)
Last will and testament (2)
Winnipeg Real Estate (38)
gift letter (2)
Commission (2)
Realtor (16)
Wants (2)
Home Security (1)
Buying (10)
Professional Behaviour (2)
Pride in work (1)
Winnipeg Life Lease (4)
Pet Care (8)
Life Insurance (3)
Relocating (2)
Market Evaluation (6)
negotiation (2)
Financing (2)
Open House (6)
FAQs (6)
realtor winnipeg (6)
Service (5)
Technology (1)
Cats (4)
Downsizing (6)
Fsbo (8)
Manitoba Real Estate (6)
Assisted living (2)
Real Estate Industry (24)
Manitoba Condominium (2)
Capital Gains (4)
Buyer Agent (4)
investing (2)
Fear (1)
Condos (12)
philanthropy (4)
Homestead Rights (1)
Dimentia (1)
Online Reviews (2)
Aging in place (2)
Media (3)
Real Estate Mortgage Insurance (2)
CREA (2)
Home Automation (1)

The Kind of Property Photos You Need to Toss– They’re Not Helping You Sell Houses

Jun 22, 2018



Whether you’re privately selling your home or you’re a seasoned agent who’s been around the block and then some, you need to know something: DIYing your property photos is killing your listing.

I know it can be tempting to save a few dollars where we it can be really really tempting to just DIY the photography. I mean, how hard can it be, right?

First, I have one word for you:   Okay, it’s a long word made up of several smaller words, but still. This site is filled with actual photos taken by actual real estate agents who were actually using them in an effort to sell a house. For real. Terrible is exactly the right word for these pictures. Perplexing, hilarious, and disturbing are also right words for them.

But it’s not just about avoiding public mockery for a job poorly done.

The point is, you want the property to sell, but bad photos can actually be worse than no photo at all!


The Kind of Photos You Need to Toss Right Now

Even if your photography doesn’t make it into Terrible Real Estate Photo’s hall of infamy, there are some definite runners-up to avoid.

Sunset Scenes: These artistic shots taken of the property at dusk, with the sunset blazing across the sky, silhouetting the yard… they make for a great wall hanging, but don’t do anything for the house hunter looking to photos for clues about whether the property fits their needs. Besides that, the buyers will never see the property that way. Not until they own it, at least. Buyers look during the day. Night photos, while artistic, will only make the shopper keep scrolling or, worse, wonder what you’re hiding by taking night pictures. Perhaps, and I mean Perhaps, if the house is a character property, this kind of image may compliment it within a photo array, but should not be the initial one.


Odd Angles and Aerial Shots: I’ve seen shots taken from ceiling corners and odd, high-up places. Those photographers must have climbed and crouched in contorted in ways that would send me to the chiropractor or lay me out on a hospital bed. Other photographers have used poles or drones to take high-flying bird-eye photos of the property. Here’s why they don’t help. Buyers want to arrive at the house and be able to see what they saw in photos. If the impression the photos make doesn’t match their impression of the house when they arrive, they’ll feel disappointed at best, deceived at worst. Complementing images with these on the right property can be an asset (such as an acreage) but for a standard city lot, unless perhaps riverfront is nothing more than fluff.


Wide Angles (especially nearing Fish Eye): When we use lenses to stretch and exaggerate the size of a home, it’s not helpful. For one thing, the buyer looking at the photo is confused. The single door fridge looks like you can put a whole cow in there and it looks like an SUV might fit in the dishwasher, and they can’t tell what’s real. If they decide to look at the place, they’ll feel disappointed at best with the mismatched impression, and deceived at worst. Wide angle lenses have their place to capture the essence of a room but you must know how to use one properly to avoid the distortions.


Lazy Photos: Setting up for a decent photo takes a little preparation and work. Preparing clients for the shoot day and advising them of what to hide beforehand, for one. The planning element of the shoot is critical. Pictures should create a story in the viewers mind. Getting off your duff is advisable too. I saw one property photo of the Google street view of the house and another, you could see some of the the car mirror. The agent hadn’t even bothered getting out of the car to take it! Forget that – the agent wasn’t even spry enough to raise their arm for the photo! (Seriously!)

Most of these mistakes happen when trying to DIY photography, but I’ve seen these mistakes made by professionals too (especially the fancy angles and artistic scene shots) that put their artistic spin on it. Leave the art for the galleries and shoot with the sole purpose of aiding the viewer. My motto: click once, check twice. No one needs to see the photographers reflection or the flashes flare in the mirror nor one of the occupants in the distant background... and as much as I adore all furry friends, Rufus the family furkid should not be visable either.


Oh, and while on this subject, no remnants from the homeowners hunting trips, mounted taxidermy or antlers should not be hanging or otherwise in a photo let alone on display for buyers to see.


The Best, Most Effective Real Estate Photos to Take

Property photos have two functions, both of which are more functional than artistic. First, they need to capture the attention of the scrolling house hunter. Second, they need to give the potential buyer a realistic impression of the house.

Here’s why.

Different photography techniques can build up the buyer’s expectations (about a giant fridge, uber high ceilings, or a grand expanse of lawn, for example). The first impression was impressive. Well done. When they arrive at the home in person and walk in to discover normal-height ceilings, an apartment size fridge, and a postage stamp lawn though, they’re going to be steamed. The second impression is decidedly bad. 

And we’re not even just talking about their impression of the property here. We’re also talking about their impression of  the agent who raised their expectations far beyond reality, promising them through photography what you could not deliver.

Listen, once the buyer arrives at the house, we get three chances to WOW them.

a)      First, the moment they see the house from the street.

b)      Second, the at-the-door experience. This is where they begin to see, hear, and feel the house’s welcome. While the agent is fumbling with the key, are they staring at the spider webs and rusted mail box and broken coach light? (Not if the listing agent told them how to prepare for showings.) If the experience is positive and welcoming, that’s the second WOW.  

c)       Third, that initial feel when they walk into the house.

At each point, if their experience matches their expectations based on the photos that attracted them in the first place, you’ve nailed it.

If you are well versed on the operation of a digital camera and lighting, by all means take the pictures but oy if you know how to utilize the settings of your camera and I mean camera: DSLR, not smartphone, not iPad but a digital camera with interchangeable lenses. If you want to do so but don't know this, take a class. They are widely available and not expensive. Once you hold the knowledge you may be able to tell the photo story yourself. If not, and if you are hiring this element out be sure they are experienced at real estate photography and not just sport or glamour photography.

Category: Selling A Home

Leave a Reply

(Your email will not be publicly displayed.)