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Category: Selling A Home

  Many property descriptions suck.   And it's mostly because people put weird, totally unneccesary things into property descriptions.   Things buyers don’t care…
Many property descriptions suck. And it's mostly because people put weird, totally unneccesary things into property descriptions. Things buyers don’t care about. Gleaming hardwood floors, for example. Or what material a deck is … http://jeffstern.com/index.php/blog/how-stop-writing-property-descriptions-suck-and-write-what-b/


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Category: Selling A Home

 Photo courtesy of IdeaGo at freedigitalphotos.net Marketing Real Estate Is Like Marketing Bubblegum Well marketing a home is not actually like marketing bubblegum, but bo…
Marketing Real Estate Is Like Marketing Bubblegum, well not actually like marketing bubblegum, but both are products of a sort. How can you make your home stand out to potential home buyers? http://jeffstern.com/index.php/blog/marketing-real-estate-marketing-bubblegum/


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Category: The Real Estate Business

  There is a major shift going on in the great big world of marketing – one that will leave a lot of Real Estate agents in the dust unless they learn fast. (I've mentioned the …
The new marketing paradigm will leave Real Estate agents in the dust if they don't learn fast. Here's a challenge to get you thinking new-paradigm thoughts for your business. http://jeffstern.com/index.php/blog/are-you-marketing-old-way-take-challenge/


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Category: The Real Estate Business

There’s been a paradigm shift in marketing, which clearly divides old and new schools of thought.  The old way of marketing required aggressive, captive audience advertising. I…
There's a paradigm shift going on in the realm of marketing. Old and new schools of thought are being revealed - which one are you? How can you jump on board the new way? http://jeffstern.com/index.php/blog/marketing-paradigm-shift-and-how-climb-board/


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