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Category: Selling A Home

  We wear many hats, as real estate agents…  contract-reader, negotiator, appraiser of value, inspector of properties, counsellor extraordinaire, and professional…
We wear many hats, as real estate agents… contract-reader, negotiator, appraiser of value, inspector of properties, counsellor extraordinaire, and professional photographer. And we’re expected to be proficient at all of them. We’ve talked here about pho… http://jeffstern.com/index.php/knowledge-base/hdr-real-estate-photography-how-use-photography-attract-and-keep-clients/


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Category: Selling A Home

  Whether you’re privately selling your home or you’re a seasoned agent who’s been around the block and then some, you need to know something: DIYing your property photos…
Whether you’re privately selling your home or you’re a seasoned agent who’s been around the block and then some, you need to know something: DIYing your property photos is killing your listing. I know it can be tempting to save a few dollars where you … http://jeffstern.com/index.php/knowledge-base/kind-property-photos-you-need-toss-theyre-not-helping-you-sell-houses/


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Category: Selling A Home

  Figuring out the value of your home isn’t as simple as it used to be and the margin for asking price is tightening. It’s more than buying a house for $X, investing…
Figuring out the value of your home isn’t as simple as it used to be. It’s more than buying a house for $X, investing $Y in improvements, thereby making the property worth $Z. Those days are gone the way of the Dodo bird. Pricing a property is also … http://jeffstern.com/index.php/knowledge-base/how-properly-establish-market-value-home-without-resorting-guessing/


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Category: Selling A Home

    Ghosts, natural death, murders, suicides … there are some things sellers would rather not admit about the house they’re trying to sell. When a buyer finds out after…
Ghosts, murders, suicides … there are some things sellers would rather not admit about the house they’re trying to sell. When a buyer finds out after their purchase though, that a gang-member might have been murdered on their property, lawsuits can hap… http://jeffstern.com/index.php/knowledge-base/should-sellers-tell-buyers-if-there-was-murder-property-judge-rules/


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Tags : Disclosure


Category: Selling A Home

    Before opening your house to what is hopefully a throng of onlookers, there are a few things you can do to give yourself the best chance for a sale. And, while we’re at…
Before opening your house to what is hopefully a throng of onlookers, there are a few things you can do to give yourself the best chance for a sale. And, while we’re at it, let’s also protect the strangers you’ll be opening your house to. http://jeffstern.com/index.php/knowledge-base/increase-your-chance-selling-doing-these-5-things-your-open-house/


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Category: Selling A Home

  People don’t usually think of it, but an open house as an invitation for strangers to case your place, but it is. Most people who come through an open house come alone.…
People don’t usually think of it, but an open house as an invitation for strangers to case your place, but it is. Most people who come through an open house come alone. They don’t bring an agent with them. That means they’re wandering through each room of… http://jeffstern.com/index.php/knowledge-base/7-things-hide-you-have-open-house/


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Category: Selling A Home

     It happens a lot – for convenience, compassion, or cash, people decide to rent out their house, and they soon discover how bad an idea it really is.  …
It happens a lot – for convenience, compassion, or cash, people decide to rent out their house, and they soon discover how bad an idea it really is. Which is why I've advised against it. Often. It keeps happening though, so I'll keep telling th… http://jeffstern.com/index.php/knowledge-base/how-renting-your-house-even-friend-could-be-big-expensive-mi/


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Category: Selling A Home

    What is your house really worth? Short answer: It depends. A lot of people see your house differently. As the seller, you see it differently than anyone. The…
What is your house really worth? Short answer: It depends. A lot of people see your house differently. As the seller, you see it differently than anyone. The buyer, appraisers, lenders, and real estate agents, all see your home’s value from a partic… http://jeffstern.com/index.php/knowledge-base/your-homes-value-really-eye-beholder/


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Category: Selling A Home

  Many property descriptions suck.   And it's mostly because people put weird, totally unneccesary things into property descriptions.   Things buyers don’t care…
Many property descriptions suck. And it's mostly because people put weird, totally unneccesary things into property descriptions. Things buyers don’t care about. Gleaming hardwood floors, for example. Or what material a deck is … http://jeffstern.com/index.php/knowledge-base/how-stop-writing-property-descriptions-suck-and-write-what-b/


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Category: Selling A Home

   "After the Great Plague of 1665, came the less famous Bubonic Bedroom Blight of 1704."   I’m constantly amazed at the photos people use in attempt to sell their…
I’m constantly amazed at the photos people use in attempt to sell their homes. Even real estate agents can take some of the worst pictures known to mankind. It can be scary out there. The photo above is an actual photo from a real estate listing… http://jeffstern.com/index.php/knowledge-base/when-real-estate-pictures-are-worth-1000-bad-words-and-how-n/


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Category: Selling A Home

    We sat at their dining room table filling out paperwork to list their home. He and his newly-wed wife had lived there since they married. Now they were…
We sat at their dining room table filling out paperwork to list their home. He and his newly-wed wife had lived there since they married. Now they were selling to buy a new home together. As we went through the paperwork, I looked up at the bride, t… http://jeffstern.com/index.php/knowledge-base/time-wife-found-out-she-had-no-ownership-rights-her-own-home/


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Category: Selling A Home

When preparing to sell, it’s the first question people ask. “What’s my house worth?” But it’s not really what they’re asking at all. People don’t care so much…
When preparing to sell, it’s the first question people ask. “What’s my house worth?” But it’s not really what they’re asking at all. People don’t care so much about what the value is in the current market and how it compares to similar properties… http://jeffstern.com/index.php/knowledge-base/whats-my-house-worth-warning-might-blow-your-mind/


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Category: Selling A Home

  Thinking of renting out your home? You might want to consider two risks involved before taking the plunge. Otherwise you might end up in a pickle like a couple of…
Thinking of renting out your home? You might want to consider two risks involved before taking the plunge. Otherwise you might end up in a pickle like a couple of my clients have… http://jeffstern.com/index.php/knowledge-base/2-risks-consider-renting-your-home/


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Category: Selling A Home

It was another vague, anonymous email. In response to a listing on realtor.ca, someone wanted information. “I want more information on this property.” That…
It was another vague, anonymous email. In response to a listing on realtor.ca, someone wanted information. “I want more information on this property.” That was the whole inquiry. No name, no phone number, not even a question. And it happens… http://jeffstern.com/index.php/knowledge-base/never-be-bullied-again-how-deal-real-estate-agents/


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Category: Selling A Home

It’s the last thing anyone wants to happen.   Finally, someone has come to look at the house. Hopefully they fall in love instantly and offer right away.  …
It’s the last thing anyone wants to happen. Finally, someone has come to look at the house. Hopefully they fall in love instantly and offer right away. Afterward, your agent calls with an update. The showing hadn’t gone well. Apparently the potent… http://jeffstern.com/index.php/knowledge-base/4-rampant-showing-mistakes-people-dont-know-theyre-making/


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Category: Selling A Home

One of the fastest ways to climb into someone’s subconscious and create those warm fuzzy feelings, is to appeal to the senses.  It’s why stores use researched and…
One of the fastest ways to climb into someone’s subconscious and create those warm fuzzy feelings, is to appeal to the senses. It’s why stores use researched and proven sounds, smells, layouts, and displays. They know that the right combination will m… http://jeffstern.com/index.php/knowledge-base/creating-unforgettable-showing-experience/


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Category: Selling A Home

  Sellers are once again asking, “Should I take my house off the market over Christmas?” What I tell them surprises them every time… I know the market is slow, and December…
Sellers are once again asking, “Should I take my house off the market over Christmas?” What I tell them surprises them every time… http://jeffstern.com/index.php/knowledge-base/two-surprising-reasons-keep-your-listing-over-christmas/


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Category: Selling A Home

  One of my clients had a property that was vacant. I suggested they talk to their insurance company about whether or not they’re covered for a vacant property. They in…
One of my clients had a property that was vacant. I suggested they talk to their insurance company about whether or not they’re covered for a vacant property. They in turn asked about having the son of a friend rent it so it was occupied. Most homeowne… http://jeffstern.com/index.php/knowledge-base/why-renting-your-vacant-property-could-be-big-and-costly-mis/


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Category: Selling A Home

One of the challenges with selling one’s home is finding a new one in time. Questions flood in: “What if we sell, and can’t find a house we like?”  “What if we find the…
One of the challenges with selling one’s home is knowing they will find a new one in time. Questions flood in: “What if we sell, and can’t find a house we like?” “What if we find the perfect house, and suddenly need to sell ours – and fast?” and, per… http://jeffstern.com/index.php/knowledge-base/how-sell-without-becoming-homeless/


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Category: Selling A Home

Do you know what kind of people you’re opening your home to?  In the unsafe world we live in, it puzzles me that sellers gladly open up their home to anyone who wants to see…
Do you know what kind of people you're opening your home to? Think about it – is there any other circumstance under which you would invite anyone at all to traipse through your house, eye your possessions, observe your calendar and note the type and l… http://jeffstern.com/index.php/knowledge-base/re-think-showings-risk-inviting-strangers-and-how-protect-yo/


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